In this game, players will play as people living in Nanjing, to explore the present, the past and the future of this city, and to experience the identity of the city
Design thought
Still grasp the “city identity” and “cultural heritage”
3 character – citizen character
E.g. ‘Panxi’( beautiful young lady in Nanjing dialect). Nanjing is a city famous for beautiful lady.
16 spots – 8+8 more of living
E.g.
the White Heron Island and the Jinling School of Guqin, the Fuzi Temple and the Qinhuai Lantern Festival, the former residence of Gan Xi and the Nanjing Velvet Flower, the Great Annunciation Temple and the Jinling Scripture Carving Technique, the Nanjing Cloud Brocade Museum and the Nanjing Cloud Brocade, the Xuanwu Lake and the Salt Water Duck, the Qingliang Mountain and the Yuhua Stone, the Qinhuai River and the Nanjing White Bureau, etc.
Focusing on “real people, memories and life”, the project takes Nanjing’s attractions and intangible heritage culture as the starting point, and reflects the influence of Nanjing’s history, culture and intangible cultural heritage on the city’s life and the character of its citizens by linking them with the details of Nanjing’s life, while enriching the city’s image.
The project plans to tell the story of attractions, cultural heritage, urban culture and citizens’ life in eight representative combinations, such as the White Heron Island and the Jinling School of Guqin, the Fuzi Temple and the Qinhuai Lantern Festival, the former residence of Gan Xi and the Nanjing Velvet Flower, the Great Annunciation Temple and the Jinling Scripture Carving Technique, the Nanjing Cloud Brocade Museum and the Nanjing Cloud Brocade, the Xuanwu Lake and the Salt Water Duck, the Qingliang Mountain and the Yuhua Stone, the Qinhuai River and the Nanjing rap drama, etc., to build a three-dimensional and comprehensive Nanjing The city image and regional culture.
Online part
post
Yuhua stones and Qingliang Mountain｜A heartfelt smile that has been waiting for billions of years
Application for the exhibition “Impressions of Nanjing” in London
I. Overview of the exhibition This project focuses on the transformation and recovery of Nanjing’s cultural and creative industries in the post-epidemic era. It focuses on the creation of Nanjing’s urban IP on the international stage, and is dedicated to solving the current dilemmas encountered by the cultural and creative industries, as well as enhancing the international influence of Nanjing’s urban culture, spreading Nanjing’s culture, giving more opportunities for Nanjing’s local intangible cultural heritage to be showcased, and promoting the development of cultural and creative industries.
The project is currently scheduled to participate in the Innovation Industry Festival results showcase. Therefore the China Division curatorial team is now seeking exhibits from non-hereditary bearers that fit the theme of this exhibition.
II. Exhibition organisation
Basic information WHEN. 25 November (tentative), 14 December (confirmed) Venue. London, UK – Central Saint Martins, University of the Arts London Granary Building, 1 Granary Square, London N1C 4AA
Organised by Organiser: Central Saint Martins, University of the Arts London Organised by: Central Saint Martins, University of the Arts London, Department of Culture and Entrepreneurship
Central Saint Martins, University of the Arts London is one of the UK’s leading art and design schools (ranked 2nd in the world for art and design by the latest 2020 QS University Rankings) and is renowned for its top fashion capabilities and resources, with the annual graduate presentations becoming a focal point for international fashion brands and international media to spotlight and discover new design talent. The School is located in the heart of London, close to the headquarters of many international cultural and creative companies. The Department of Culture and Entrepreneurship has made an outstanding contribution to the world’s fashion and design industries by consistently providing outstanding creative and planning talent.
III. Theme of the exhibition Focusing on “Real People, Memory and Life”, the exhibition will take Nanjing’s attractions and intangible heritage culture as its anchor point, reflecting the influence of Nanjing’s historical culture and intangible cultural heritage on the city’s life and the character of its citizens by linking them to the details of life with Nanjing’s characteristics, enriching the city’s image while promoting international cultural exchange and It will enrich Nanjing’s urban image, promote international cultural exchange and facilitate Nanjing’s intangible heritage brand to go beyond its borders.
IV. Exhibition content The exhibition tells the story of Nanjing’s attractions, intangible heritage, urban culture and citizens’ lives through various narrative units, such as the White Heron Island and the Jinling School of Guqin, the Fuzi Temple and the Qinhuai Lantern Festival, the former residence of Gan Xi and the Nanjing Velvet Flower, the Great Guide Temple and the Jinling Scripture Carving Technique, the Nanjing Cloud Brocade Museum and the Nanjing Cloud Brocade, the Xuanwu Lake and the Salt Water Duck, the Qingliang Mountain and the Yuhua Stone, the Qinhuai River and the Nanjing White Bureau, etc., to build a three-dimensional and comprehensive image of Nanjing as a city and a region. Culture
V. Exhibition features
Overseas exhibitions, a rare opportunity to attract international attention Due to the epidemic, opportunities to participate in overseas offline exhibitions have been rare in recent years. This has to a certain extent prevented Chinese brands from ‘going global’. In this context, it is a rare opportunity for this project to hold an offline exhibition overseas.
Focus on life, export emotions and lead the industry trend Today’s cultural tourism products have changed from product-driven to emotion-driven. Young people nowadays do not spend money on cultural tourism blindly, traditional cultural tourism products are no longer able to attract them, but rather some niche, memorable, emotional and storytelling locations can stand out. This exhibition focuses on the fragments of life, focuses on the output of emotional value, leads the industry trend, and inputs new value to Nanjing’s attractions and non-foreign heritage.
Trendy forms, bridging the gap and promoting fashion breaking circles The main objective of this project is to enrich Nanjing’s urban image, especially to promote the recognition and understanding of Nanjing’s urban culture among the younger generation and internationally. Therefore, in terms of form, the project focuses on new media channels, new Chinese style, and in-depth combination with pop culture, so that Nanjing’s historical and cultural heritage has a window of exposure to break the circle, while relying on Central Saint Martins’ fashion resources to further spread.
VI. Exhibition approach Based on the trend of the cultural tourism industry in the post-epidemic era, this exhibition adopts a combination of online + offline approach. While exhibits are exhibited offline, the live broadcast of the scene will also be broadcast to domestic and international audiences through the internet.
Online component. Pre-publicity ShakeYin short video – a huge market group and big data analysis recommendation technology, high-speed dissemination, expand the impact Xiaohongshu graphics – top flow platform for life culture and aesthetics, with a young user group and high income level and consumption willingness WeChat public number – large user base, self-contained traffic, easy to spread and highly interactive
Exhibition site Jieyin Overseas Live Streaming – the exhibition site is open for global live webcasting at the same time
Offline section. Exhibits display – works are displayed on site and lectures are given in English and Chinese Interactive guidance – top international experts in cultural and creative non-foreign heritage will be on site and international audience will interact with each other
VII. Requirements for Collection Exhibitors are required to provide Introduction to the exhibited work (form attached below, 填写完成发送至x956042839@163.com) Entities of exhibited works (in any form, must be based on the theme of intangible cultural heritage in Nanjing, art and design works are preferred)
Exhibitors will receive. Guidance from experts in cultural and creative industries from top universities, indicating the direction of industrialisation and transformation Opportunities to showcase and promote your work on top overseas fashion resource platforms A full set of experience of the new model of cultural innovation industry in the post-epidemic era Exhibition certificate issued by Central Saint Martins, University of the Arts London
VIII. Rules for Exhibitors
Mailing address of works 801 Collingwood House, Dolphin Square, London, SW1V 3NG
Timeline Physical copies of exhibited works must be posted to the above address by 20 November The curatorial team can recommend an international courier service with a time limit of approximately 10 days. International shipping costs are the responsibility of the exhibitor (reference price $70/0.5kg)
Quantity Space is limited, so in principle, only up to 3 samples of each work should be provided (one set for display, the rest for backup)
Follow-up Please note that some exhibits cannot be returned after the exhibition (e.g. food, creative products, etc.) Exhibits will be returned around mid-February 2023 if special requests are made by the exhibitor (e.g. clothing, textiles, etc.) Valuable works are recommended to be exhibited in high resolution photos (e.g. collectibles, paintings, jewellery, ornaments, etc.)
IX. Contact details Email: x956042839@163.com Micro-signal: shannan_momo
Focusing on “real people, memories and life”, the project takes Nanjing’s attractions and intangible heritage culture as the starting point, and reflects the influence of Nanjing’s history, culture and intangible cultural heritage on the city’s life and the character of its citizens by linking them with the details of Nanjing’s life, while enriching the city’s image.
Form
online – social media (short video & posts)
The project plans to use online social media to curate a series of short videos and articles to achieve the objectives mentioned above.
Outline
the project takes eight representative Nanjing’s attractions and intangible heritage culture:
Bailuzhou Park & Guqin
Memory of Friday night
Nanjing is a city that pays attention to arts education, so many people have the experience of learning some artistic specialties when they are young
This part wants to use the guqin as a foothold to describe this collective memory
Grand Palace & Nanjing Brocade
Nanjing’s profound literary heritage
The Story of the Stone
Ganxi Mansion & velvet flowers
Memories of handicraft class
How did the strips of velvet, which can even be seen in art stores in Central Saint Martins now, start people’s fantasies? What kind of past life does it have?
Confucius Temple & Qinhuai Lantern Festival
How do Nanjing people celebrate the Spring Festival?
Xuanwu Lake & Salted Duck
Nanjing people’s dinner
Dabaoen Temple & Buddhist scriptures
Nanjing’s Buddhist Culture and Nanjing People’s Character
Qingliang Mountain & Yuhua Stone
A chance encounter in the afternoon leisure time
The appreciation of Yuhua Stone is also a chance encounter
Qinhuai River & Nanjing rap drama
Nanjing dialect
In the past two years, Nanjing dialect has been very prominent in short video popular culture. This part wants to use the traditional form of rap sentences to show Nanjing dialect.
The famous luxury brand Dior’s new summer 2022 skirt culture appropriated the traditional Chinese dress, the Mamian skirt. And claims that this clothing design comes from its iconic silhouette style. This sparked a heated debate. So far, Dior has remained silent. From the beginning, only plagiarized products in China were removed from the shelves, and the reference to Chinese cultural elements was never mentioned in the publicity. Until now, there has been no statement or apology for the relevant incident, and even the official account of Dior was closed on the Chinese social media Weibo. All of the above behaviors reveal a message: Dior, a high-end luxury brand, has no respect for Chinese culture and the Chinese market.
Meme
“Qinghuajing”
“Qinhuai Scenery” is an episode of the war epic movie “The Flowers Of War”. In the movie, the song appears before the sacrifice of the heroines, who wear cheongsam and sing the song. Its poignant beauty left a deep impression on the audience.
“Qinhuai Scenery” in “The Flowers Of War”
It became a meme for the following two reasons: first, the movie tells the story of the Nanjing defense battle in World War II, this song can arouse people’s love of home and national and pay tribute to the people of that era; at the same time, the new Chinese fashion The popularity of the cheongsam caused by the trend has further promoted it to become a meme that is often reinterpreted.
Therefore, it has caused widespread remakes in the field of short videos.
“Qinhuai Scenery” record by Helihan
Cutural heritage
Nanjing Baiju
Nanjing Baiju is an ancient type of tune in Nanjing. The “Nanjing tune” in the Yuanqu tune is the original tune of Baiju. It has a history of more than 700 years. It was formed in the Yunjin loom room at the end of the Yuan Dynasty. The development and change of Nanjing’s brocade industry has risen and fallen. It is a rap art with strong local characteristics. It speaks the most authentic old Nanjing dialect in the south of the city, and sings Ming and Qing folk songs and Jiangnan folk songs. The tunes played and sung are also known as “hundred tunes” because of their many types of tunes and colorful singing styles.
Baiju belongs to the art of rap and singing. Most of Baiju’s tunes come from Ming and Qing folk songs and Jiangnan folk tunes, which are full of Jiangnan characteristics; Baiju’s accompaniment mostly uses Jiangnan silk and bamboo instruments, such as erhu, pipa, sanxian, bamboo flute, etc. The special percussion props such as plate drums, plates and wine cups are very lively and interesting to perform.
Just as the “Qinhuai Scenery” just now also comes from this art form.
Short video
Storyboard
Act 1: Modern outfit, ready to sing
Act 2: Switch to traditional dress and start singing
It originated from an interview with Chinese singer Jay Chou.
“不要让韩流越来越嚣张，华流才是最屌的。”(Don’t let k-pop become more and more arrogant, Chinese style is fxxking gorgeous.)
It encourage people to be confient about Chinese culture.
“华流才是最屌的”“不要让韩流越来越嚣张，华流才是最屌的。”(Don’t let k-pop become more and more arrogant, Chinese style is fxxking gorgeous.)
This meme has been widely remade, and it extends the new Chinese style in the field of clothing and makeup.
new Chinese style in xiaohongshu
new Chinese style
As can be seen from the picture, the new Chinese style emphasizes a geometric style and a sense of cyberspace, while combining traditional elements (embroidery, calligraphy, Chinese painting).
Intervention – New Chinese style & Nnanjing brocade
following the new Chinese style, I made a new attempt
