real life 

real people

real memory

Focusing on “real people, memories and life”, the project takes Nanjing’s attractions and intangible heritage culture as the starting point, and reflects the influence of Nanjing’s history, culture and intangible cultural heritage on the city’s life and the character of its citizens by linking them with the details of Nanjing’s life, while enriching the city’s image.

Form

online – social media (short video & posts)

The project plans to use online social media to curate a series of short videos and articles to achieve the objectives mentioned above.

Outline

the project takes  eight representative Nanjing’s attractions and intangible heritage culture:

Bailuzhou Park & Guqin

Memory of Friday night

Nanjing is a city that pays attention to arts education, so many people have the experience of learning some artistic specialties when they are young

This part wants to use the guqin as a foothold to describe this collective memory

Grand Palace & Nanjing Brocade

Nanjing’s profound literary heritage

The Story of the Stone

Ganxi Mansion & velvet flowers

Memories of handicraft class

How did the strips of velvet, which can even be seen in art stores in Central Saint Martins now, start people’s fantasies? What kind of past life does it have?

Confucius Temple & Qinhuai Lantern Festival

How do Nanjing people celebrate the Spring Festival?

Xuanwu Lake & Salted Duck

Nanjing people’s dinner

Dabaoen Temple & Buddhist scriptures

Nanjing’s Buddhist Culture and Nanjing People’s Character

Qingliang Mountain & Yuhua Stone

A chance encounter in the afternoon leisure time

The appreciation of Yuhua Stone is also a chance encounter

Qinhuai River & Nanjing rap drama

Nanjing dialect

In the past two years, Nanjing dialect has been very prominent in short video popular culture. This part wants to use the traditional form of rap sentences to show Nanjing dialect.