WHAT
Area:
Cultural dissemination – internet celebrity character setting
( Do I need to be more precise and focus on smaller and more specific internet celebrity groups?)
Question:
The relationship between identity and symbolization
WHY
People have different identities, but identities are being brutally symbolized in today’s cultural communication. The symbol mother is undoubtedly the means by which people know the world, but if the identity is dissolved in the symbol, it becomes a problem worthy of attention and consideration. In the current field of cultural communication, any identity of people is likely to be exposed to such a brutal symbolization, and then threatened and harmed. How to grasp the scale of symbolization and reduce the crisis of identity is a question worth thinking about.
HOW
(Do we have restrictions on the final output form? For example, can it be just a paper on strategies and experiments? Or does it need to be a work of art with visibility?)
Based on ANT, endogenous development theory and semiotics, it provides a series of strategies and evaluations for the relationship between personality identity and symbolization in the shaping of Internet celebrity personalities.
This project explores the relationship between personality identity and symbolization in the shaping of Internet celebrity personality, seeks a model that conforms to Internet celebrity and even the audience, and opposes the dissolution of personality identity and the excessive symbolization of culture. The “endogenous development” theory introduced in this project is a “self-oriented” development model. Compared with “exogenous development”, this approach places more emphasis on self-identity based on culture and cognition, thus trying to solve the cognitive crisis brought about by the symbolic identity in the Internet age.
At the same time, using ANT, it focuses on the interaction balance between individual identity and external forces (such as cultural background, audience expectations), and provides guidance for the processing of the relationship between individual identity and symbolization.
Inspirations
specific presentation of the project is still thinking, so I collected a lot of cases as reference and inspiration.
Case:
modern Art
Qiu Zhijie “Hat · Hat”
Louise Bourgeois
Social practice
Shade of noir
Strategy/Design Thinking
Based on ANT, a full set of tourism planning for the village has been planned and preliminary feedback has been obtained
Conception and prospect of specific application strategies of ANT in education/design and other fields
WHAT IF
If we understand identity as the belonging of the self, and symbolization as the output of the self to the outside, then the misunderstanding of the identity by the external world based on stereotypes (symbols) is like an isolated stranger lost in a metropolis . Then, to grasp the scale of symbolization is to promote the reconciliation between identity and the external world, and to promote understanding.