[Philosophy & theory]Jean Baudrillard — simulacre & simulation

there is no longer any God to recognize his own, nor any last judgment to separate truth from false, the real from its artificial resurrection, since everything is already dead and risen in advance.

— Jean Baudrillard

In L’Echange symbolique et la mort, Jean Baudrillard discussed the changes of symbols and divided the imitation into three levels: imitation, production and simulation, which symbolize the natural law of Renaissance value, the commodity law of industrial revolution value and the current law of value structure. In fact, the three levels of imitation correspond to the increasing degree of adhesion between man and technology. From imitation to simulation, the real boundary becomes more and more blurred.

In Baudrillard’s view, the development of simulacrum has three stages: the imitation stage from the Renaissance to the industrial revolution, the production stage in the industrial era and the simulacrum stage dominated by symbols. In the third stage, super reality replaces reality and even imagination. Baudrillard believes that due to the implosion of this media landscape, a series of information that incites people to consume and act, such as advertising, news, politics and entertainment, constitute the real life of the public. The public is annoyed and become the melancholy and silent majority. In the end, any class, value, meaning and even ideology will implode among the public, and the public will become a black hole that can absorb everything. This society will also end in the implosion and will end the social history itself.

losing the original copy, the symbol is more real than reality. Man is no longer the subject, but the object dominated by symbol, culture and language.

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